Positive Reinforcement Capsule

142 copy.jpg

The mission

May is Mental Health Awareness Month. Mh Positive Reinforcement is the first of many upcoming releases directly tied to the mental health space. We want to use our platform to create conversation and spread awareness within our community and beyond.

We have found that by asking for help and speaking up about our struggles, our relationship with both ourselves and the world around us has dramatically improved. We view this improvement as a form of positive reinforcement, as a reinforcing stimulus following a behavior that makes it more likely for the behavior to repeat itself in the future.

We are excited to do our part in the mental health movement by partnering with our friend @PoppyJamie and the incredible @HappyNotPerfect team to create products with a mission. By combining a digital message with a physical product, we hope to encourage people to continue the conversation and maximize awareness in their own communities.

All profits from this project will be donated to our amazing charity partner: The Jed Foundation, who have made it their mission to protect emotional health and prevent suicide for our nation's teens and young adults. Happy Not Perfect is a millennial-focused mobile app dedicated to looking after your mental wellbeing and help you have less stress, better sleep and a calmer mind.

The Jed Foundation is a non-profit organization that exists to protect emotional health and prevent suicide for our nation's teens and young adults. JED partners with high schools and colleges to strengthen their mental health, substance misuse and suicide prevention programs and systems.

The Product

Our Classics Oversized Heavyweight Hoodie. Signature 100% Combed Cotton. Kangaroo pocket, ribbed cuffs & hem. Bungee drawstring cords. Positive Reinforcement graphics puff printed on both front and back. Made in Los Angeles. This custom Combed Cotton fleece was developed to have an oversized and cozy fit. Features garment dye, enzyme and silicon wash for softest feel possible.

Our Classics Heavyweight Sweatpant. Signature 100% Combed Cotton. Elastic Cuff. Positive Reinforcement graphics puff printed throughout. Made in Los Angeles. This custom pant was developed to have a heavyweight and cozy fit. Features garment dye, enzyme and silicon wash for softest feel possible.

Our Classics Heavyweight T-Shirt. An everyday essential. 100% organic cotton. Mental Health Awareness Month graphics printed on front & back. Made in Los Angeles. This custom Heavyweight T-Shirt was developed to have a relaxed fit and vintage feel. This garment has an ultra soft feel from garment dye, enzyme and silicone wash. Available in a Women’s + Men’s cut.

End.